![]() ![]() Try to use your diagram to create a list of the different components or materials you will need in order to bring the product to life. However, if you are not confident that you can produce a legible diagram that will make sense of your product, it is easy to find illustrators for hire on Dribbble, UpWork, or Minty. You don’t need a professional quality drawing since you won’t be submitting it to a manufacturer at this stage. Product sketches from the crowdfunding campaign for a bluetooth speaker by Hidden Radio. The sketch should be as detailed as possible, with labels explaining the various features and functions. The best place to begin planning is with a hand-drawn sketch of what your product will look like. When you eventually approach manufacturers or start looking for materials, if you don’t have a concrete idea of your product’s design and how it will function, it’s easy to get lost in the subsequent steps. Since product development can quickly become complicated, it’s important to take the time to plan before you begin to build your prototype. The information compiled from doing product validation and market research will allow you to gauge the demand for your product and also the level of competition that exists before you start planning. Asking your own potential customers what they like or dislike about your competitors will also be important in defining your own competitive advantage. Visiting your competitors’ website and signing up for their email list will allow you to understand how they attract customers and make sales. If your idea or niche has the potential to take up market share, there are likely competitors already operating in that space. Validation research will also inevitably involve competitive analysis. ![]() Product validation ensures you’re creating a product people will pay for. You may want to run a feasibility study or an assessment of whether your proposed idea is worth investing in-or not. Be wary of overvaluing feedback from people who “definitely would buy” if you were to create your theoretical product-until money changes hands, you can’t count someone as a customer. However you decide to go about validating your idea, it is important to get feedback from a substantial and unbiased audience as to whether they would buy your product.
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